United Kingdom-based designer Yang Ripol created the labels and packaging concept for Marley Coffee. The ultimate goal was to create a public image that reflects the brand's core values.
By using full-bottle labels of yellow or black, it grabs the consumer's attention. The writing is bold, large and easy to read, which makes the consumer more willing to pay attention. Available in 'Jamaican Blue Mountain premium blend Americano,' 'Latte' and original 'Americano,' the flavors appeal to a variety of tastes.
The goal for the Marley Coffee brand is to attract young female consumers because they are more likely to purchase ready-to-drink products. By creating a beverage that is socially conscious and responsibly farmed, it allows consumers to feel confident in their purchase.
Eco-Conscious Coffee Labels
The Marley Coffee Brand is Socially Conscious & Responsibly Farmed
Trend Themes
1. Sustainable Packaging - Creating eco-conscious labels and packaging concepts that reflect a brand's core values.
2. Bold and Readable Design - Using striking colors and large, easy-to-read text to grab consumer attention and increase engagement.
3. Targeting Young Female Consumers - Developing ready-to-drink products that appeal to the preferences and purchasing habits of young women.
Industry Implications
1. Coffee Industry - Exploring innovative packaging and marketing strategies to appeal to socially conscious consumers.
2. Beverage Industry - Driving sales by creating sustainable, eye-catching packaging designs that resonate with young female consumers.
3. Retail Industry - Capitalizing on the demand for eco-friendly products by offering socially responsible coffee brands.