Rotterdam's gorgeous Markthal is a stellar example of what an aesthetically pleasing outdoor market should look like. Designed by MVDRV Architects, the building is in the shape of a giant arch and features constantly-changing LED landscapes.
Markthal in Rotterdam is far more than just an open-air market, however. The arch houses 246 residences, and there's both restaurants and a giant catering area situated on the main floor. Check out some other arch designs below.
Implications - For those consumers with a passion for nature and the environment, businesses that offer their services in an outdoor environment will be perceived as very appealing. These consumers will find that these organizations satisfy multiple needs and desires.
Fantastic Food Markets
Rotterdam's ‘Markthal' is a Colorful Covered Outdoor Mark
Trend Themes
1. Outdoor Marketplaces - Opportunity to design aesthetically pleasing open-air markets that offer a variety of services beyond just shopping and dining.
2. Mixed-use Architecture - Opportunity to combine residential, commercial, and public spaces in innovative ways for increased convenience and accessibility.
3. Interactive Facades - Opportunity to incorporate dynamic technology into building facades to create exciting visual experiences that draw in customers.
Industry Implications
1. Real Estate - Opportunity to develop mixed-use architecture that maximizes space and attracts a diverse array of customers.
2. Hospitality - Opportunity to expand offerings beyond traditional restaurants to include catering, event spaces, and other experiential services.
3. Urban Planning - Opportunity to revitalize public spaces with interactive facades and mixed-use architecture that caters to diverse community needs.