Marks and Spencer is a store based in the UK that wanted to redesign the packaging for a few of its bread products. After doing some research, Claudia Lloyd found out that over 1 million pieces of bread are thrown out on a daily basis because of going off. After finding this out, she did even more research to discover ways to avoid this from happening.
Lloyd found that tin cans were the best materials for preserving bread, which is what she used for the packaging of the Marks and Spencer products. The tin cans also exuded a more high-quality look too, which was perfect to match these top-tier products. The illustrations on the front also evoke more authenticity for the brand, featuring people in the olden days surrounded by bread.
Freshness-Promoting Bread Packaging
Claudia Lloyd Preserves Products for Marks and Spencer
Trend Themes
1. Sustainable Packaging - By using tin cans as bread packaging, there is an opportunity for businesses to promote sustainability and reduce food waste.
2. Premium Branding - Using tin cans for packaging can elevate the perception of products and create a premium branding image.
3. Historical Nostalgia - Incorporating illustrations of people in the olden days surrounding bread can tap into the trend of historical nostalgia and enhance brand authenticity.
Industry Implications
1. Food Packaging - The food packaging industry can explore the use of sustainable materials like tin cans to preserve perishable food items and reduce waste.
2. Luxury Goods - Luxury brands can consider utilizing tin cans or other unconventional packaging materials to create a sense of exclusivity and enhance their premium image.
3. Branding and Marketing - Branding and marketing agencies can help businesses incorporate historical nostalgia and authenticity in their packaging design to appeal to consumers seeking unique and meaningful experiences.