In this black and white men’s fashion editorial shot by Marco van Rijt, model Matvey Lykov wears new collections from designer labels Dries Van Noten, Dior Homme, Kenzo, Juun J, Lanvin, Hermes and Ann Demeulemeester.
The images are composed in a standard manner, depicting a model posing in front of a white backdrop in what looks to be a traditional three-point lighting setup. Perhaps, Marco’s intention behind this approach was to keep things simple to allow the clothing to speak for itself, or, maybe, he was allowing for some stark contrast between the this classic mode of photography and the contemporary tailoring of the clothing.
The garments themselves offer a modern take on the traditional as well; longer, more slender silhouettes, wide legged trousers and a head-to-toe floral suit are all presented as updates to this array of garments, making for and interesting parallel between these beautiful images by Marco van Rijt and the clothing photographed in them.
Wallpaper-Inspired Menswear
Marco van Rijt Photographs Modern Looks with a Classical Approach
Trend Themes
1. Modern Silhouettes - Designers are embracing longer, more slender silhouettes as a modern take on traditional menswear, offering opportunities for innovative tailoring techniques.
2. Wide-legged Trousers - The resurgence of wide-legged trousers in menswear collections is creating new styling options for fashion brands and opening up opportunities for innovative fabrics and cuts.
3. Head-to-toe Floral - The rise of head-to-toe floral suits in menswear is challenging traditional notions of masculinity and presenting opportunities for designers to experiment with bold prints and patterns.
Industry Implications
1. Fashion - The fashion industry can explore innovative tailoring techniques to create modern silhouettes and experiment with bold prints and patterns in menswear collections.
2. Photography - Photographers can experiment with contrasting traditional photography techniques with contemporary clothing to create visually striking fashion editorials.
3. Textile - The textile industry can develop innovative fabrics and cuts to meet the demand for wide-legged trousers in menswear collections.