Neutral Stealthy Trail Footwear
adidas Unveils New Neutral Tones of the Y-3 Marathon TR
adidas and Yohji Yamamoto introduce the new Y-3 Marathon TR sneaker model to continue growing its ongoing footwear mainline. The shoes get a stealthy black colorway option and an off-white iteration as well. It boasts contemporary themes throughout the upper in the form of exposed stitching and an overall distressed design theme throughout. It is constructed from soft suede materials at the base foundation of the shoe and then accented with layers of leather on top in the form of the custom Three Stripes branding seen on the lateral side of the shoe. More branding is seen by the underfoot as it is detailed with a trefoil grip pattern before being rounded out by a monochromatic Y-3 branding.
Trend Themes
1. Neutral Trail Footwear - Opportunity to introduce more neutral and understated design options for trail running footwear.
2. Distressed Design Theme - Opportunity to incorporate distressed design elements in other types of footwear.
3. Exposed Stitching - Opportunity to experiment with exposed stitching as a design feature in footwear and other fashion products.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to introduce more neutral and understated design options for trail running shoes.
2. Fashion - Opportunity for fashion brands to incorporate distressed and exposed stitching design themes in their footwear and clothing lines.
3. Outdoor Apparel - Opportunity for outdoor apparel brands to incorporate distressed and exposed stitching design elements in their products for a more rugged look.