London-based designer Wales Bonner is no stranger to adidas and during the showcase of its Marathon capsule for SS24, a new pair of adidas sneakers was seen. It is bold in nature with a partially metallic silver build and a snakeskin pattern on the other half.
With a closer glance, it seems to embody a retro aesthetic, similar to the German brand's other revivals. The snakeskin pattern is seen decorating most of the upper from the toe cap and along the sides with muted stitching details including the Three Stripes branding on the sides. The collar is lined in green for a tonal contrast with silver at the heel unit. Branding continues in white along the heel and forefoot.
Snakeskin-Detailed Collab Shoes
Wales Bonner's Marathon Capsule Unveils a Patterned adidas Shoe
Trend Themes
1. Retro-themed Fashion - The Wales Bonner Marathon Capsule showcases a retro aesthetic with a bold snakeskin pattern on adidas sneakers.
2. Metallic and Snakeskin Detailing - The adidas sneakers feature a partially metallic silver build and a snakeskin pattern, adding a unique and eye-catching touch.
3. Tonal Contrast Design - The green lining on the collar provides a tonal contrast with the silver heel unit, enhancing the overall visual appeal of the shoes.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the retro-themed fashion trend by offering sneakers with unique detailing, like metallic and snakeskin patterns.
2. Footwear Manufacturing - Footwear manufacturers have an opportunity to incorporate snakeskin detailing and metallic elements into their designs, catering to consumers looking for bold and eye-catching shoes.
3. Fashion Accessories - Fashion accessory brands can explore the trend of tonal contrast design by incorporating unique color combinations in their products, providing customers with visually striking options.