Conscious Innovation Consultancies

Mandalah's CEO was Named One of the Most Creative People in Biz

Founded in 2006, Mandalah is business that was created by its CEO, Lorenco Bustani, who was named one of the most creative people in business in 2012 by Fast Company in a selection called How to Advertise in Brazil. The more general goal of the organization is to create ways to support businesses in a way that melds social good.

"Our work is created with dialogue, because we deal with antagonistic paradigms—with two worlds that confront themselves. We start with individuals and, little by little, we get to build a critical mass," Bustani told Business Fights Poverty in an interview on February 10, 2013 in which he described a catalyst-like shift.

Contact Information
Mandalah website
Mandalah on Facebook
Mandalah on Twitter
Trend Themes
1. Conscious Innovation - Opportunity for disruptive innovation in creating business models that prioritize social good.
2. Creative People - Opportunity for disruptive innovation in leveraging the creativity of individuals to drive business success.
3. Catalyst-like Shift - Opportunity for disruptive innovation in creating transformative change by navigating and merging conflicting paradigms.
Industry Implications
1. Consulting - Opportunity for disruptive innovation in the consulting industry by integrating social impact into traditional business advisory services.
2. Advertising - Opportunity for disruptive innovation in the advertising industry by developing advertising strategies that align with social good.
3. Business Development - Opportunity for disruptive innovation in business development by promoting the integration of social responsibility into growth strategies.

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