Swimsuits meet city streets in this fun and fresh shoot for the Mambo Summer 2012 Goddess campaign. Mambo is an Australian clothing brand that specializes in art-infused apparel and focuses on music, sand and surf -- and even free beer, according to its website.
Photographed by Nick Leary, the Mambo Summer 2012 Goddess campaign features models Jessica Gomes and Cheyenne Tozzi, who pose on the streets of New York City in bathing suits from Mambo's summer line. The swimsuits are fun and playful, featuring vibrant and colorful prints and patterns. The pretty pair and the shoot's casual styling definitely bring a fresh attitude to the streets of the Big Apple.
Gomes expressed how excited she is to be part of one of Australia's major surf apparel brands, saying "...I thought this was perfect for me being an iconic Australian surf brand as it’s something home grown that I can take to where I’ve had a lot of success."
Surfer Chick City Shoots
Mambo Summer 2012 Goddess Campaign is Fun & Flirty
Trend Themes
1. Art-infused Apparel - Explore the potential of incorporating art-inspired designs into clothing to create unique and visually appealing apparel.
2. City Shoots - Consider the concept of urban photo shoots as a way to showcase clothing in unexpected and captivating environments.
3. Playful Swimwear - Embrace the use of vibrant prints and patterns in swimwear designs to create fun and lively beach fashion.
Industry Implications
1. Fashion - The fashion industry can experiment with incorporating art into clothing and capturing urban aesthetics in promotional campaigns.
2. Photography - Photography professionals can explore the opportunity to take fashion shoots to the streets and capture the essence of a city in their work.
3. Apparel - Apparel companies specializing in swimwear can focus on creating playful designs that embrace vibrant prints and patterns for a unique beach fashion experience.