Barbie's male counterpart has finally received a realistic makeover in the form of a new male Lammily doll. While there has been a massive push for more realistic female dolls, the male versions of such toys have not attracted the same level of attention. Now there is a realistically proportioned male doll that more closely resembles the average male body type.
The new male Lammily doll is the boy version of the original Lammily doll, which features realistic proportions, bruises, cellulite and customizable acne. Like his female counterpart, the new doll boasts life-like proportions that are based on the average 19-year-old's body type. Each 'Boy Lammily' also comes with clothes, a storybook and an online passport for customizing the doll.
With mainstream brands such as Mattel taking cues from Lammily's body positive approach, there is a clear shift in the kinds of toys marketed to children.
Realistically Proportioned Male Dolls
The Male Lammily Doll Boasts Realistic Body Proportions
Trend Themes
1. Realistic Male Dolls - The creation of the Male Lammily doll presents an opportunity to develop more realistic male dolls that represent a wider range of male body types and promote body positivity.
2. Gender-inclusive Toys - The push for gender-inclusive toys and dolls opens up opportunities for brands and retailers to cater to a wider range of children and promote inclusivity.
3. Customizable Dolls - The release of the Boy Lammily doll with customizable features opens up opportunities for brands to create dolls that children can customize to better reflect their own individuality.
Industry Implications
1. Toy Manufacturing - Manufacturers can leverage the trend towards realistic and customizable dolls to create a wider range of toys that cater to a more diverse set of consumers.
2. Retail - Retailers can capitalize on the trend towards body positivity and inclusivity by stocking gender-inclusive toys and dolls, and providing in-store experiences that celebrate diversity.
3. Fashion - The release of the Boy Lammily doll with clothes can open up opportunities for fashion brands to create more clothing lines and accessories for dolls that cater to a wider range of body types and styles.