The public antics of Britney Spears, Amy Winehouse and Lindsay Lohan have provided plenty of content for celebrity news sites. And by content, I mean questionable behavior that usually involves drugs, alcohol or mental breakdowns. There is a new blog that covers the same stuff as most of the other celebrity gossip sites but, with a self-proclaimed selfless slant. Celebrity Psychings covers the mental health issues of current headlines involving celebrities. Crazy!
Implications - The public is fascinated with celebrities, which is encouraged with the rise of the paparazzi and gossip blogs. The personal lives of A-list stars has become more important than their professional achievements. Thus, websites that follow the private lives of celebrities allow readers to feel a more intimate connection with their favorite famous figures.
Making Mental Health Cool
'Celebrity Psychings' Psychoanalyzes Loony A-Listers
Trend Themes
1. Celebrity Mental Health Coverage - Opportunity to provide mental health analysis and support for celebrities through online platforms.
2. Intimate Celebrity Connection - Opportunity to create a more personal and relatable connection between fans and celebrities through coverage of their mental health.
3. Increase in Celebrity Gossip Sites - Opportunity to fill a niche market for celebrity news sites that focus specifically on mental health issues.
Industry Implications
1. Online Media - Disruptive innovation opportunities in creating online platforms that cover celebrity mental health.
2. Mental Health Services - Opportunity for mental health professionals to provide analysis and support to celebrities and their fans.
3. Entertainment News - Opportunity for entertainment news outlets to include mental health coverage as a part of their celebrity gossip content.