It is no secret that many popular beauty brands have underserved the BIPOC community but thankfully, indie labels like Makeup for Melanin Girls come as a great alternative to consumers.
Business ventures that focus on cultural inclusivity in the beauty space are vastly important. Not only do they give options to consumers who are looking for a product that fits their specific needs, but they are also empowering at their core.
Makeup for Melanin Girls, also known as MFMG, is "a community of thousands of women that are tired of being the last two shades in a collection and hearing "we're working on it" when yet another brand ignores the beauty needs of deeper skin tones." The label offers a range of beauty staples that are BIPOC-friendly, pertaining to lashes, eyeshadows, lipsticks, and highlighters.
POC-Specific Beauty Brands
Makeup for Melanin Girls Answers a Gap in the Beauty Industry
Trend Themes
1. Cultural-inclusive Beauty Products - The demand for beauty products specifically tailored to BIPOC consumers is on the rise and presents an opportunity for businesses to provide diverse product lines.
2. Indie Beauty Brands - Indie beauty brands like Makeup for Melanin Girls are disrupting the traditional beauty industry by creating communities and products that cater to underserved demographics.
3. DIY Makeup - More consumers are opting to create their own beauty products at home, taking advantage of online tutorials and natural ingredients to tailor their makeup to their unique skin tone and type.
Industry Implications
1. Cosmetics Industry - As the beauty industry becomes more diverse and inclusive, cosmetics companies must adapt to meet the needs of a wider range of consumers, or risk being left behind by smaller, more innovative startups.
2. Social Media Influencer Marketing - Influencers who focus on beauty and lifestyle are uniquely positioned to promote and collaborate with indie beauty brands, especially those that cater to underserved demographics.
3. E-commerce - The rise of e-commerce platforms has made it easier than ever for indie beauty brands to sell directly to consumers, bypassing brick-and-mortar retailers and reducing costs for both the business and customer.