The Indian government is the first non-US brand to have an emoji on Twitter -- a lion emoji that corresponds with the country's #MakeInIndia marketing campaign.
The #MakeInIndia campaign aims to encourage foreign direct investment into the country to bolster its manufacturing industry. India's Minister of Commerce and Industry traveled to the Twitter headquarters in San Francisco to discuss the potential of a national emoji that could be used on the social media platform.
This Twitter emoji is a new and interesting marketing campaign that actually brands a country itself as one to be known for manufacturing. This type of national branding is something that the world will likely see more of as we move to the future of globalization.
Branded National Emojis
India's Lion Emoji on Twitter Promotes the Country's #MakeInIndia Campaign
Trend Themes
1. National Branding - Opportunity for countries to brand themselves and promote specific campaigns or industries.
2. Emojis in Marketing - Using emojis as a unique and engaging way to promote brands and campaigns.
3. Globalization of Marketing - Increasing use of innovative marketing strategies that transcend borders and reach a global audience.
Industry Implications
1. Manufacturing - Opportunity for manufacturing industries to align with national campaigns and leverage social media for promotion.
2. Social Media - Growing importance of social media platforms as a medium for brand promotion and engagement.
3. Marketing and Advertising - Increasing demand for creative and disruptive marketing techniques to capture audience attention in the competitive global market.