The 'Make Time For It' pub, a project by Meantime Brewing, is billing itself as Britain's smallest craft beer bar. Measuring in at six by eight feet, or smaller than the perimeter of a snooker table (to put the measurement into British terms,) the pub almost certainly owns that diminutive title.
Though the Make Time For It pub is indeed small, its cozy quarters are probably worth it for most beer drinkers. This is because the two patrons who can fit into the bar at a time get free Meantime Brewing beer -- so long as they follow house rules. Make Time For It gets its name because anyone who visits the bar has to leave their mobile device at the door. Meantime Brewing considers time the fifth ingredient in its beer and ditching one's phone while enjoying a beer is a great way to appreciate time.
Tiny Tech-Free Pubs
Meantime Brewing's 'Make Time For It' is a Miniature Bar That Bans Technology
Trend Themes
1. Tech-free Bars - The rise of tech-free bars represents a potential area of growth for businesses in the hospitality industry seeking to promote mindfulness and undistracted socializing.
2. Nano Pubs - The concept of incredible shrinking spaces presents innovators in architecture and design with ample opportunities for creative experimentation in compact, functional building design such as tiny pubs to accommodate the growing trend of socializing in compact spaces.
3. Digital Detoxifying - The trend towards digital detoxifying concepts such as Meantime Brewing's 'Make Time For It' presents potential business opportunities for companies to create unique experiences that promote an activities-based approach over a technology-led lifestyle.
Industry Implications
1. Hospitality - The hospitality industry could benefit by creating tech-free spaces that cater to customers looking for physical interactions and human connections rather than technology-driven environments.
2. Architecture - The development of compact structures such as nano pubs represents a potential niche for innovative architects and designers seeking to create efficient and sustainable structures that maximize limited space.
3. Alcohol - The alcohol industry could create unique and memorable brand experiences by integrating mindfulness and digital detoxifying themes into bars, pubs, and other spaces to foster socializing and relaxation without dependance on technology.