Buzzing right into the domains of Starbucks booze and Kahlua coffee liqueur, Campari, the Italian liqueur company is blending with a compatriot company called Illy to give you a better buzz two ways.
Together, they will make a new coffee liqueur drink called Illyquore. It will be available in the home country in July and then roll out world-wide.
Illy's Arabice coffee taste without additives will be a selling point. Compari is about 40 proof, no doubt Illiquore will depend more on caffiene and less on alcohol for the buzziness.
Double Buzzing
Campari Liqueur Will Make Coffee Hooch, Illyquore
Trend Themes
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Craft Liqueur — The trend of craft liqueur is disrupting traditional alcoholic beverage industry by creating unique and high-quality products that cater to niche consumer preferences.
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Coffee-infused Drinks — The trend of coffee-infused drinks presents a disruptive innovation opportunity for the beverage industry to offer consumers a different kind of buzz by combining the flavors of coffee and alcoholic beverages.
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Caffeine-based Alcohol Alternatives — The trend of caffeine-based alcohol alternatives is disrupting the traditional alcohol market by providing consumers with a non-alcoholic option that delivers a stimulating and energizing effect.
Industry Implications
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Alcoholic Beverage — The alcoholic beverage industry has an opportunity to capitalize on the trend of craft liqueur by producing unique and artisanal products that appeal to craft cocktail enthusiasts.
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Coffee — The coffee industry can take advantage of the trend of coffee-infused drinks by partnering with alcoholic beverage companies to create innovative coffee-based liqueur products that cater to coffee lovers who also enjoy alcoholic beverages.
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Non-alcoholic Beverage — The non-alcoholic beverage industry has a disruptive innovation opportunity to develop caffeine-based alcohol alternatives that provide consumers with a stimulating and energizing experience without the effects of alcohol.