Although the end of summer is a bit of a bummer, it also means that Applebee's is serving up $1 Mai Tais as its August Neighborhood Drink of the Month. Swirled with tropical fruit flavors and plenty of rum, this cocktail is all you need to soak up the last month of summer.
Applebee's Neighborhood Drink of the Month is an ongoing promotion that involves a new $1 drink offering each month. Previous drink options have included the Malibu Dollarmama, the Dollarita, and a Vodka Raspberry Lemonade. Now Mai Tais are the latest $1 drink offering. The fruit cocktail consists of passion fruit, pineapple, orange, black cherry, and lime, all swirled together with rum in a 10-ounce mug. The whole thing is then topped with a tiny umbrella so you can feel like you're truly on vacation.
Tropical Black Cherry Cocktails
Mai Tais are Applebee's August Neighborhood Drink of the Month
Trend Themes
1. Affordable Monthly Drink Promotions - Restaurants and bars can implement ongoing monthly promotions with low-priced drink offerings to attract and retain customers.
2. Tropical Fruit Flavored Cocktails - The popularity of tropical fruit flavored cocktails like Mai Tais can inspire the creation of new drink recipes and menu options in bars and restaurants.
3. Augmented Beverage Presentation - Incorporating unique and visually appealing elements like tiny umbrellas or other creative garnishes can elevate the overall experience and presentation of cocktails.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend of affordable monthly drink promotions to increase foot traffic and boost sales.
2. Beverage Manufacturing Industry - Beverage manufacturers can develop and market tropical fruit flavored cocktail mixers or ready-to-drink options to cater to the growing demand for these flavors.
3. Event Planning Industry - Event planners can incorporate augmented beverage presentation strategies to enhance the visual appeal and excitement during parties, weddings, and other special occasions.