Without a doubt, London-based fashion label maharishi has been on fire this month. Last week, the brand teamed up with Dosnoventa, a specialty bike brand, to develop and launch a collaborative bicycle. Now, the label has just launched its newest collection, which looks to explore Halloween aesthetics while drawing from Buddhist philosophies.
The new collection by maharishi is shaped by a Buddhist perspective that centers around an acknowledgment of the impermanence of existence. In light of this, the designs for the new pieces are modeled after hand-painted artwork and woodblock prints. Standout items in the collection include the Souvenir Jacket, which features a black base design, embroidery, and internal carry straps. Another highlight is the Padded Gilet, which has a thin, padded outer layer that is made from breathable fabrics.
Buddhist-Themed Utilitarian Streetwear
maharishi's New Capsule is Inspired by Buddhism & Halloween
Trend Themes
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Buddhist-inspired Streetwear — There is an opportunity for fashion brands to incorporate Buddhist philosophies into their designs to create unique and trendy streetwear.
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Halloween Aesthetics in Fashion — Fashion brands can capitalize on the popularity of Halloween by incorporating Halloween-inspired elements into their collections.
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Utilitarianism in Fashion — There is a growing trend of fashion brands incorporating utilitarian elements into their designs, creating functional fashion that serves a purpose beyond just aesthetics.
Industry Implications
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Fashion — The fashion industry can explore the use of Buddhist-inspired designs and Halloween aesthetics to create unique and trendy collections.
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Outdoor Apparel — The trend of utilitarianism in fashion presents an opportunity for outdoor apparel brands to incorporate functional elements into their designs.
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Streetwear — The growing popularity of streetwear fashion presents an opportunity for brands to incorporate a utilitarian design aspect into their collections, creating functional and fashionable pieces.