BBC ICECREAM works in collaboration with Japanese artist Jun Inagawa on the new Magical Girls collection. Magical Girls is known as mahō shōjo in Japanese culture. This builds from the artist's fascination of the Japanese subgenre, where female characters have magical powers in the novels, video games, anime, and manga.
The special collection is the fusion of streetwear and otaku culture. The capsule is made up of eight pieces in total and all of these are detailed with graphics created by the artist. This is paired together with the ICECREAM motifs and graffiti-like emblems. The color palette features hues of light green and blue along with monochromatic tones that range from black, white and gray.
Manga-Themed Playful Streetwear
Jun Inagawa and BBC ICE CREAM Drops the Magical Girls Capsule
Trend Themes
1. Manga-streetwear Fusion - Opportunity to create more collaborations between streetwear brands and artists in the anime/manga industry.
2. Otaku-inspired Collections - Opportunity for fashion brands to create collections inspired by otaku culture, appealing to a niche audience.
3. Anime-inspired Graphics - Opportunity for graphic designers to incorporate anime/manga elements into their designs, adding a unique touch to their work.
Industry Implications
1. Fashion and Apparel - Opportunity for brands to tap into the otaku culture and create unique, exclusive collections for their target audience.
2. Anime and Manga - Opportunity for anime and manga industry collaborations with fashion brands to create mutually beneficial partnerships.
3. Graphic Design - Opportunity for graphic designers to expand their portfolio and stand out by incorporating anime/manga elements into their designs.