Nike introduces a new design to the Air Max 97 Terrascale sneaker model with the latest Magic Ember colorway to join. This sees a palette that has hues of black, Hyper Royal, Ironstone, and Magic Ember across the entire silhouette. It is made from a blend of rubber, leather, mesh, and contrast-stitched fabric material.
Additional details include the Nike logo that is applied in a hand-written form at the pill-shaped tongue tag sections along with Terrascale branding on the heel pull tabs. More accents include the orange fabric that makes up the branded Swoosh on the lateral heel counter section and the speckled insole foundation that features the Move to Zero emblems before the Nike Grind and Air bubble midsoles round it all out.
Sustainable Bold Chunky Sneakers
Nike Adds a Magic Ember Palette to the Air Max 97 Terrascale
Trend Themes
1. Eco-friendly Sneaker Materials - Opportunity for sustainable manufacturers to develop new materials using rubber, leather, and fabric blends for innovative footwear designs.
2. Customizable Swoosh Branding - Opportunity for brands to capitalize on the personalization trend by offering custom Swoosh options on their footwear.
3. Alternative Shoe Midsole Materials - Opportunity for innovators to develop new midsole materials that can replace traditional Air bubble midsoles for more sustainable and eco-friendly footwear designs.
Industry Implications
1. Sustainable Fashion - Eco-conscious fashion brands can utilize sustainable materials to create unique footwear designs that appeal to environmentally aware consumers.
2. Athletic Footwear - Athletic shoe companies can incorporate eco-friendly materials and designs to create high-performance footwear products that appeal to environmentally conscious athletes.
3. Personalized Fashion - Fashion brands can invest in customization technology to offer personalized footwear options to their customers, providing a unique shopping experience and driving sales.