The Maggi Creations meal kits have been launched by the Nestlé brand in Sri Lanka as a new way for consumers to enjoy their favorite flavors without the need for extensive preparation.
Packed with enough ingredients to make meals for two, the kits can be paired with your favorite fresh vegetables and meats to make them an applicable choice for consumers who are looking for a fast yet delicious option to enjoy for dinner. The kits come in two flavor varieties that incorporate traditional spices including cardamom, coriander, cumin, turmeric, fenugreek, aniseed, nutmeg and many more to make them a flavorful option.
Speaking on the new Maggi Creations meal kits, VP of Nestlé Sri Lanka’s Food Unit, Priyadarshinie Karunaratne, said, "I am proud to say that this marks a new era of innovation for our much-loved Maggi brand. The new generation of consumers are looking for cooking experiences that are easy and quick but also fun. With Maggi Creations, we are giving our consumers the opportunity to create exciting homemade meals they’ll love, with the added goodness of oats."
Traditionally Spiced Noodle Kits
The New Maggi Creations Meal Kits Offer Enough Food for Two
Trend Themes
1. Flavorful Meal Kits - Meal kits packed with traditional spices and flavor profiles for consumers seeking fast yet delicious dinner options creates innovation opportunities in the meal kit industry.
2. DIY Meal Kits - The trend towards DIY meal kits offers opportunities for the food industry to expand its product offering to meet consumers' desire for cooking experiences that are easy, quick, and fun.
3. Convenient Food Preparation - Innovative solutions for consumers who want to enjoy homemade meals without extensive preparation offer opportunities for the food industry to meet growing demand for convenient home cooking options.
Industry Implications
1. Meal Kit Industry - The flavorful meal kits market creates an opportunity for meal kit providers to target consumers who want fast yet delicious dinner options.
2. Food Industry - The trend towards DIY meal kits opens up innovation opportunities for the food industry to expand its product offering to meet consumers' desire for convenient and fun cooking experiences.
3. Convenience Food Industry - The demand for convenient home cooking options presents an opportunity for the convenience food industry to innovate solutions for consumers who want to enjoy homemade meals without the need for extensive preparation.