Chocolate; ostensibly, it's one of the simple pleasures in life, but Madecasse is a conscious chocolate brand that recognizes the complexity of the treat. Though chocolate is indeed one of the preferred indulgences the world over, the chocolate industry has some concerning tendencies in it, and Madecasse is devoted to eliminating those.
Like in the coffee industry, the core ingredient of chocolate — i.e. cocoa beans — need to be grown in tropical climates. However, as opposed to the awareness around fair trade coffee, the chocolate industry still takes advantage of the poor farmers growing the beans. Madecasse works directly with Madagascan farmers, buying from the source rather than purchasing through middlemen. This allows the company to serve chocolate made from heirloom cocoa that's more delicious than the average bean, and it also ensure that farmers are compensated fairly for their work.
Bean-to-Bar Chocolate Brands
Madecasse Works With Madagascan Farmers to Source Its Chocolate
Trend Themes
1. Ethical Sourcing - Disruptive innovation opportunity: Creating direct relationships with farmers to ensure fair compensation and improve product quality in the chocolate industry.
2. Transparency - Disruptive innovation opportunity: Implementing transparent supply chains to build trust and meet consumer demand for ethically sourced chocolate.
3. Sustainable Agriculture - Disruptive innovation opportunity: Developing sustainable farming practices in tropical climates to protect the environment and promote long-term viability in the chocolate industry.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Introducing bean-to-bar chocolate brands that prioritize ethical sourcing and transparent supply chains for a competitive edge.
2. Food Retail - Disruptive innovation opportunity: Curating and promoting ethically sourced chocolate brands to meet the growing consumer demand for sustainable and transparent food products.
3. Agricultural Technology - Disruptive innovation opportunity: Developing innovative agricultural technologies to support sustainable cocoa farming practices in tropical regions and improve efficiency in the chocolate supply chain.