Belgian sneaker retailer L'Original works in collaboration with sneaker fan Selecta Bisso and Diadora on the latest Made in Italy iteration of the V7000 sneaker model for the season. The inspiration behind the new design stems from Bisso's childhood and showcases the dynamic story through a colorful look.
The V7000 serves as the base foundation of the design and features hues of Curry and Emerald Green throughout the upper. It is blended together with a camo print to truly celebrate the 90s and create a retro look. The shoe is made from a blend of materials with branding that references Diadora by the tongue, V7000 branding at the lateral side, Selecta Bisso on the right shoe, and L'Original on the left shoe.
Breakdance-Inspired Colorful Sneakers
Bisso and L'Original Deliver the Diadora V7000 Made in Italy
Trend Themes
1. Colorful Sneakers - Opportunity for further collaborations with designers to create unique, playful, and personalized sneakers.
2. 90s Retro Look - Potential to create more designs that incorporate nostalgia and childhood memories of consumers.
3. Collaborative Footwear - Collaboration between retailers, fans, and brands to create unique and exclusive shoe designs can lead to increased demand and hype.
Industry Implications
1. Footwear - Opportunity for footwear brands to collaborate with retailers and fans to create unique and nostalgic shoe designs.
2. Fashion - Potential for fashion designers and retailers to incorporate nostalgic designs and playful elements into their collections.
3. Retail - Opportunity for retailers and brands to engage consumers through collaborative and exclusive product launches.