Mad Tasty launched a new flavor of its pure sparkling water infused with hemp extract called Unicorn Tears. The product boasts 20 milligrams of hemp extract and zero sugar, plus a blend of exotic fruit flavors to please the palate. As a hemp-infused beverage, Mad Tasty was created to offer mind-body refreshment, hydration and restoration.
After teasing a new mystery flavor, then introducing Unicorn Tears right on time for National Unicorn Day, Mad Tasty announced that it would be donating all profits from online sales of the product to the American Red Cross to aid others during an uncertain time.
The pure sparkling water beverage appeals to consumers who are looking for fun and functional drinks with added benefits.
Unicorn-Themed Sparkling Drinks
Mad Tasty's Unicorn Tears is Hydrating & Full Flavor
Trend Themes
1. Hemp-infused Beverages - The trend of hemp-infused beverages presents an opportunity for innovative drink companies to offer refreshing and health-conscious options to consumers.
2. Exotic Fruit Flavors - The trend of exotic fruit flavors in beverages opens up possibilities for creating unique and enticing taste experiences that can appeal to adventurous consumers.
3. Charitable Product Initiatives - The trend of charitable initiatives tied to product sales allows businesses to not only attract socially-conscious consumers but also make a positive impact in the community.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the hemp-infused beverage trend by developing innovative flavors, incorporating functional benefits, and appealing to health-conscious consumers.
2. Flavoring Industry - The flavoring industry has an opportunity to create and supply exotic fruit flavors to beverage companies, enabling them to offer unique and compelling taste profiles.
3. Social Impact Industry - The social impact industry can collaborate with businesses to create charitable product initiatives, driving positive change and attracting socially-conscious consumers.