Many consumers have come to know macaroni and cheese as a household staple that can be easily stored alongside other dry pantry goods, but Three Bridges is putting an emphasis on authentic ingredients and freshness with its new macaroni and cheese kit.
The Creamy Cheddar Macaroni & Cheese Kit is made from ingredients that are clean and simple, including real rBST-free shredded cheddar cheese and ready-cooked macaroni pasta pieces that are made from durum semolina flour. As the package suggests, consumers only need to add milk and add all of the box's contents to make a quick, easy and wholesome three-minute meal.
With the introduction of this innovative macaroni and cheese kit, Three Bridges is boldly taking on its competitors, saying: "It's time to trade in your blue box of mac and mystery cheese dust for some real food."
Fresh Macaroni Kits
Three Bridges' Macaroni and Cheese Kit Emphasizes Authentic Ingredients
Trend Themes
1. Fresh Convenience Kits - Incorporating fresh and authentic ingredients into convenient meal kits is a trend that offers disruptive innovation opportunities in the food industry.
2. Clean Label Macaroni - The rise of clean label macaroni emphasizes the importance of natural and simple ingredients in consumer packaged goods.
3. Quick and Wholesome Meals - The demand for quick and wholesome meals drives the trend of pre-packaged meal kits that prioritize fresh and authentic ingredients.
Industry Implications
1. Food Industry - The food industry can explore disruptive innovation opportunities in the development of fresh and authentic pre-packaged meal kits.
2. Consumer Packaged Goods - The demand for clean label macaroni and cheese presents opportunities for innovation in the consumer packaged goods industry.
3. Convenience Foods - The trend of fresh convenience kits highlights the potential for innovation in the convenience foods industry to prioritize wholesome and natural ingredients.