Potentially aiming to capitalize on the ever increasing popularity of the British Royal family thanks to Kate Middleton, the MAC x Philip Treacy collection is a vibrant and sophisticated line from the famed British milliner.
The collection's ads feature three models donning exquisite Treacy-designed fascinators perfectly placed to reveal the delicate color scheme of the line's eyeshadows.
Kate Middleton is known to have a heavy influence on fashion sales, so it makes sense that the royal brand and anyone associated with it would be given a boost from the association. The MAC x Philip Treacy collection is also notably rather tame compared to some of the brand's previous collaborations, such as the playful Simpsons line or the hit Rihanna collection.
Milliner-Inspired Makeup Lines
The MAC x Philip Treacy Collaboration is Inspired by Fascinators
Trend Themes
1. Milliner-inspired Makeup - The MAC x Philip Treacy Collaboration demonstrates the potential for makeup lines inspired by fashion accessories.
2. Influence of the British Royal Family - The collaboration can be seen as a response to the growing influence of the British royal family on fashion and beauty trends.
3. Sophisticated Collaborations - The trend for high-end collaborations with designers and artists suggests an opportunity for more sophisticated makeup lines.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from creating innovative makeup lines inspired by fashion designers and accessories.
2. Fashion and Accessories - The fashion and accessories industry can leverage their designs by collaborating with beauty and cosmetics brands.
3. Advertising and Marketing - The advertising and marketing industry can tap into the influence of the British royal family on consumer behavior and develop targeted campaigns for brands.