Mac & Freak is a macaroni and cheese line from Freak Flag Organics that's all-organic and full of flavors for better-for-you comfort meals. The boxed macaroni and cheese products can be found in flavors like Four Cheese, Southwestern Cheddar, Broccoli & Cheese and Kickin’ Kale Cheddar, which gets its name from a hint of jalapeño.
The brand saw the opportunity to inject some fun into the mac and cheese category and the next-level flavors prove that health doesn't have to be set aside to enjoy full-flavor meals. The Mac & Freak products take a familiar weeknight meal to the next level with ingredients like leafy greens, cruciferous vegetables, organic cheeses and spices like cumin, chipotle and ancho chili peppers. These healthy and fun macaroni meals promise to become new pantry staples.
Better-for-You Macaroni Meals
Mac & Freak is 100% Organic and Full of Fun Flavor Explorations
Trend Themes
1. Organic Mac and Cheese - The trend of organic mac and cheese products provides opportunities for companies that focus on organic and healthy food.
2. Flavor Exploration in Comfort Food - Companies can innovate in the comfort food industry by exploring creative flavor combinations to disrupt the traditional mac and cheese category.
3. Incorporating Leafy Greens in Everyday Meals - The trend of incorporating leafy greens in everyday meals presents opportunities to companies that aim to promote healthier eating habits and convenience for consumers.
Industry Implications
1. Organic Food Industry - The organic food industry has an opportunity to offer more mac and cheese products that cater to health and organic food conscious consumers.
2. Convenience Food Industry - Companies in the convenience food industry can offer healthier alternatives to popular comfort foods like mac and cheese by incorporating organic and healthy ingredients, and creating unique flavor combinations.
3. Frozen Food Industry - Opportunities exist for companies in the frozen food industry to innovate by creating organic and healthy versions of mac and cheese that are easy to prepare and convenient for consumers.