Packer works in collaboration with New Balance on a pair of the 992 sneaker model with the unveiling of the 'M992PK1.' The sneaker is designed with inspiration drawn from the process of the product's overall production and careful craftsmanship of the Made in USA line. The M992PK1 model celebrates the artisanal and domestic work that it takes to create the footwear behind the construction itself.
This is paired together with a lookbook that stars Michael C. Thorpe, a Queens-based artist born in Boston. The sneaker itself boasts rich wheat and tan hues throughout the upper and features supple pig suede materials overlaying. There are also pebbled leather accents above the toe box and the mid eyestay before there are so silver reflective material by the logo.
Craftsmanship-Celebrating Sneaker
Packer and New Balance Join on the New M992PK1 Sneaker Model
Trend Themes
1. Artisanal-celebrating Sneakers - Producing sneakers with a focus on artisanal and domestic work, drawing inspiration from the production process and careful craftsmanship of the Made in USA line.
2. Sustainable Sneaker Production - Designing environmentally friendly sneakers that celebrate the craftsmanship of their production process and use sustainable materials.
3. Celebrity Collaborations in Sneaker Design - Partnering with artists and celebrities to create unique and stylish sneaker designs.
Industry Implications
1. Footwear Manufacturing - Opportunities to explore new production techniques and highlight sustainable and artisanal aspects of sneaker production.
2. Fashion and Retail - Partnering with artists and celebrities to create unique and stylish sneaker designs can help brands differentiate themselves in an increasingly competitive industry.
3. Sustainability and Eco-friendly Manufacturing - Creating environmentally friendly sneakers and highlighting the sustainable materials and production processes used in their creation.