New Balance continues to work in collaboration with Japanese imprint BEAMS as the duo unveils another iteration of the M2002R silhouette. It readies for the summer season and the silhouette is retained with updates in the form of its tonal palette.
This time around, the shoes are adorned with white and grey for a muted look, and orange is seen on the insoles as a touch of branding. It all sits on top of the classic ABZORB midsole base foundation to provide comfort. More branding is seen on the medial side of the shoe as the classic N logo is applied in white and grey. The laceless slip-on silhouette is now available for pre-order online at BEAMS
Summer-Ready Sneaker Mule Hybrids
BEAMS and New Balance Launch a Second M2002R Silhouette
Trend Themes
1. Sneaker Mule Hybrids - Explore the potential for more collaborations between sneaker brands and fashion brands to create unique and versatile shoe styles.
2. Tonal Color Palettes - Embrace the trend of tonal color palettes and create new products with a muted color scheme that can easily be dressed up or down.
3. Laceless Slip-on Shoes - Design new shoes that are easy to put on and take off with a slip-on style that eliminates the need for laces.
Industry Implications
1. Footwear - Incorporate tonal color palettes and slip-on styles into new footwear designs to offer customers versatile and convenient shoe options.
2. Fashion - Collaborate with sneaker brands to create hybrid shoe styles that merge fashion and function, offering customers a unique and trendy product.
3. Sports - Offer athletes and fitness enthusiasts slip-on sneakers with supportive midsole foundation that provide both style and comfort for their active lifestyles.