In collaboration with Maverick Helicopters, Las Vegas-based yoga company Silent Savasana is offering a new luxury yoga experience called 'HeliYoga: Limitless.'
As its name suggests, the yoga class involves boarding a chopper and taking to the skies and setting up one's mat high up on the red rocks of Nevada’s Valley of Fire State Park for 75 minutes of practice. Due to the nature of the experience, classes are capped at six students. True to the style of Silent Savasana, students are each given a wireless headset, which provides a teacher's instructions and a playlist to inspire easy movements between poses. The luxury yoga class is culminated with a glass of champagne.
As a fast-growing fitness and lifestyle movement, yoga is being introduced to special-interest groups through special classes that involve unique experiences with pets, beer, music or the great outdoors.
Helicopter Yoga Excursions
This Luxury Yoga Experience Helps People Find Peace in Remote Areas
Trend Themes
1. Special-interest Yoga Experiences - Opportunity to create unique yoga classes that cater to specific interests, such as yoga with pets, beer, music, or nature.
2. Luxury Yoga Experiences - Disruptive innovation opportunity to offer high-end yoga classes in luxurious settings, such as helicopter yoga excursions.
3. Wireless Headset Integration - Potential for integrating wireless headsets into yoga classes to provide personalized instructions and music.
Industry Implications
1. Fitness - Fitness industry can tap into the growing trend of special-interest yoga experiences to attract new customers and offer unique classes.
2. Hospitality - Hospitality industry can explore the opportunity of creating luxury yoga experiences to enhance guest experiences and attract wellness-minded travelers.
3. Technology - Technology companies can develop wireless headset solutions specifically designed for yoga classes to enhance user experience and create new revenue streams.