Mr Fox Brew is a Luxembourg craft beer brand boasting a charismatic branding scheme starring its titular mascot. The playful branding for Mr Fox Brew will introduce the microbrewery to the market following its entrance in 2015. Using an animated fox character and imagery that recalls the appearance of hops, the label design communicates the unique approach to flavor that has resulted in the IPA. The Mr Fox Brew IPA is a coppery orange color with flavor notes of toasted bread and nuts.
Created by graphic designer Clément Piganeau, the packaging for Mr Fox Brew is made from mostly paper and glass, with a special tin brew that resembles a "stubby" bottle. Eventually, the brand hopes to develop an entire range of beers boasting quirky animal mascots.
Fox-Branded Craft Brews
This Luxembourg Craft Beer Boasts a Charming Fox Mascot
Trend Themes
1. Brewery Mascots - Craft breweries are developing playful and charismatic animal mascots to differentiate their brands and build customer relationships.
2. Eco-friendly Packaging - Craft beer brands are moving towards sustainable and environmentally friendly packaging options, including paper and glass materials and sleek 'stubby' bottle designs.
3. Unique Beer Flavors - Craft breweries are experimenting with unconventional flavor combinations, such as toasted bread and nuts, to stand out in a crowded market and appeal to adventurous consumers.
Industry Implications
1. Craft Beer - Craft breweries can differentiate themselves from competitors and build fan loyalty through playful branding, eco-friendly packaging, and unique flavor profiles.
2. Graphic Design - Designers and agencies can help craft breweries develop standout branding and packaging that appeals to consumers and communicates the unique qualities of their beers.
3. Advertising - Advertising agencies and marketers can use the trend of craft brewery mascots and unique beer flavors as inspiration for creative and engaging campaigns to attract new customers.