The Luxalive lamp is a legitimate replica of the Pixar lamp seen at the beginning of movies. The intelligent and interactive lamp senses human values and moves accordingly.
The Luxalive lamp is meant to elicit social power, as it is the prototype of a reading lamp that moves to the character of whoever is beneath it.
Check out the video to see the magical nature of this lamp!
Implications - In recent years, the entertainment industry has seen a movement toward animated film franchises. By attaching a company's brand to such a widespread and popular film franchise, the company associates itself with a brand that comes with its own built in fan-base and is viewed as a major part of contemporary pop culture.
Social-Powered Lamps
The Luxalive Lamp is Just Like the Animated Pixar Lamp
Trend Themes
1. Social-powered Lamps - Opportunity for creating intelligent and interactive lamps that sense human values and move accordingly.
2. Animated Film Franchises - Opportunity for companies to associate their brands with popular film franchises and tap into a built-in fan-base.
3. Contemporary Pop Culture - Opportunity for companies to position themselves as a major part of the contemporary pop culture through brand association.
Industry Implications
1. Home Lighting - Disruptive innovation opportunity in creating intelligent lamps that enhance the social experience and ambiance of the home.
2. Entertainment - Disruptive innovation opportunity for entertainment companies to leverage animated film franchises for brand association and fan engagement.
3. Consumer Goods - Disruptive innovation opportunity for consumer goods companies to tap into contemporary pop culture through brand partnerships.