In 2025, the first-ever Lush St. Patrick's Day range is launching online and in shops in Ireland and the UK as part of Lush's Co-Create program for employees fostering diversity, inclusion, equity, and belonging. Carrie Mullan from Lush Belfast and Connaill Crawford from Lush Newry are the co-creators for this range inspired by Celtic symbols of tradition and folklore.
The Craic Bath Bomb takes the shape of a Celtic harp and shares a soothing experience with warming cinnamon and grounding cedarwood. Claddagh Soap is exceptionally nourishing thanks to a base of coconut, rice bran, and rapeseed infused with herbaceous pine and fir needle absolute.
With the first-of-its-kind Lush St. Patrick’s Day collection, customers and staff can enjoy authentic stories and products that hold deep meaning to the company's worldwide community.
Storytelling Celtic Bath Products
The Lush St. Patrick's Day Range Was Co-Created with Employees
Trend Themes
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Employee-driven Product Design — The Co-Create program highlights a shift towards products designed by those deeply connected to their cultural stories and meanings.
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Cultural Storytelling in Consumer Goods — Integrating folklore and heritage into product lines captures consumer interest and creates unique storytelling opportunities.
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Diversity in Product Development — Collaborations that emphasize diversity and inclusion foster products representative of a wider range of perspectives and experiences.
Industry Implications
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Ethically-sourced Beauty Products — As consumers prioritize ethical consumption, the beauty industry is adapting with increased transparency and sustainably-sourced ingredients.
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Customized Personal Care — The trend towards personalizing personal care items based on cultural and regional influences offers a new direction for product innovation.
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Heritage-inspired Retail — Retail sectors are embracing heritage-driven collections to connect emotionally with consumers and set themselves apart in a saturated market.