Lush Lashes by Lush Cosmetics is a dark black mascara that's made with low-preservative ingredients that are natural and lash-conditioning and carefully selected for their ability to great volume and length. The buildable formula is fortified by ingredients like coconut oil, gum acacia and a vitamin-rich fresh wheatgrass infusion. Other ingredients in the mascara formula are soothing and protective or naturally antiseptic, which helps to support the health of the lashes and encourage ongoing growth.
While some mascara wearers with sensitive eyes find that conventional formulas are irritating, this formula is packed with benefits and free from commonly included agents that may cause sensitivity. The jet black formula is packaged like many other mascara products but boasts a much gentler formula thanks to naturally conditioning ingredients and minimal preservatives.
Conditioning Natural Mascaras
Lush Lashes is Made with Low-Preservative Ingredients
Trend Themes
1. Low-preservative Ingredients - Opportunity for beauty brands to develop natural and gentle cosmetic products that are safe for sensitive individuals.
2. Lash-conditioning Ingredients - Potential for cosmetics companies to incorporate ingredients that promote lash health and growth in their mascara formulations.
3. Natural Mascara Formulas - Growing demand for mascaras made with natural ingredients, providing an opportunity for brands to cater to consumers seeking more sustainable and eco-friendly options.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to develop low-preservative and lash-conditioning mascara products that cater to consumer demand for natural and gentle cosmetics.
2. Health and Wellness - Opportunity for health and wellness companies to explore the use of lash-conditioning ingredients in their product offerings.
3. Sustainability and Eco-friendly Products - Opportunity for sustainable and eco-friendly brands to expand their product lines by introducing natural mascara formulas that align with consumer preferences for more environmentally conscious options.