Premium food brand Magnolia is expanding its product portfolio with lumpia, a popular traditional Filipino dish that's traditionally served as a small side or appetizer with sweet chili sauce. The Lumpia Cocktail Size Filipino-style egg rolls are made with a paper-thin lumpia wrapper and they were intentionally created to provide Filipino-Americans with a comforting taste of home.
Available in both chicken and pork varieties, the Magnolia Lumpia Cocktail Size rolls appeal to busy consumers, as they are frozen and ready to fry. To accommodate different cooking methods, the brand intentionally included multiple options for making the spring rolls side dish at home, as the stand-up pouch packaging includes instructions for air frying as a healthier alternative to other popular preparation methods.
Filipino-Style Egg Rolls
The Magnolia Lumpia Cocktail Size is Sold Frozen and Ready to Fry
Trend Themes
1. Filipino Snacks - With the rise in demand for international food options in the US, there is a growing opportunity for brands to bring traditional Filipino snacks like the Magnolia Lumpia Cocktail Size to new markets.
2. Convenience Foods - The quick and easy preparation of Magnolia's frozen Lumpia Cocktail Size egg rolls is tapping into the busy consumer market, representing a disruptive innovation in the convenience food industry.
3. Alternative Cooking Methods - As consumers become more health-conscious, there is a growing market for alternative cooking methods. Magnolia's inclusion of air frying instructions in their product packaging represents a disruptive innovation opportunity in the kitchen appliance industry.
Industry Implications
1. Food and Beverage - With the introduction of Filipino-style lumpia egg rolls to the US market, there is a growing opportunity for food and beverage companies to expand their product portfolios to include traditional international dishes.
2. Frozen Food - Magnolia's frozen Lumpia Cocktail Size egg rolls tap into the growing demand for convenient frozen food options, presenting a disruptive innovation opportunity in the frozen food industry.
3. Kitchen Appliances - As alternative cooking methods gain popularity, there is an opportunity for kitchen appliance companies to innovate and create products that cater to these new cooking methods, such as air frying, as seen with the inclusion of air frying instructions in Magnolia's Lumpia Cocktail Size egg rolls packaging.