Lumi Juice is a juice brand that can be consumed by children and adults alike due to the nutrient-rich ingredients its beverages contain.
The brand offers individual juice boxes, some of which come in "challenge" collections that are to be consumed consecutively. For example, the '5 Day Challenge' collection contains 10 products, including five Farmhouse Green Juices and five Gold Rush "shots" that are to be consumed each morning over five days.
For those less interested in diets and challenges and more in simply enjoying Lumi Juice's beverages, or in giving them to their kids, they can choose from six packs of Belmont Beet, Big Green, Apple, Pineapple, Upbeet Bpear, Morning Sunrise and Wahoo Orange juices.
Challenge-Based Juice Collections
Lumi Juice Offers Drinks That are to Be Consumed as a Collection
Trend Themes
1. Challenge-based Juice Collections - Capitalizing on the trend of challenge-based consumption, brands can develop innovative collections of products that are meant to be consumed consecutively.
2. Nutrient-rich Beverages - The demand for nutrient-rich beverages presents an opportunity for the beverage industry to create innovative and healthier juice options.
3. Convenient Individual Packs - There is a growing trend towards convenient individual packs of beverages, providing opportunities for brands to create innovative packaging designs and formats.
Industry Implications
1. Juice Brands - Juice brands can leverage challenge-based collections and offer a range of nutrient-rich options to cater to different consumer preferences.
2. Beverage Industry - The beverage industry can tap into the demand for nutrient-rich drinks and develop innovative formulations and packaging solutions.
3. Children's Food and Beverage Market - The children's food and beverage market can explore challenge-based juice collections as a way to engage young consumers and promote healthier habits.