Lukas Wassmann left a promising career as a carpenter to take a chance with his photography, and boy, are we glad he did!
After paying his dues as an assistant to photographers in New York, Milan and Zurich, Wassmann went on to study photography professionally in Zurich and Los Angeles. With both education and hands-on experience under his belt, Wassman was able to hone and develop his natural talent. The Swiss native now teaches in one of the countries most esteemed cultural institutes, ECAL.
Whether he's doing editorial or advertising work, Wassman's projects always turn out to be incredibly engaging. Take, for instance, his playful shots of Lora Lamm at home for Apartamento magazine. When it comes to a photographer of Wassmann's caliber, even something so ordinary takes on a special quality.
Voraciously Playful Photography
Lukas Wassmann Injects Fun into Every Photograph
Trend Themes
1. Fun Photography - The trend of injecting fun and playfulness into photography presents disruptive innovation opportunities for photographers and visual artists.
2. Educational Photography Institutes - The trend of esteemed cultural institutes offering photography education presents disruptive innovation opportunities for aspiring photographers and institutions in the education industry.
3. Engaging Editorial and Advertising Photography - The trend of creating engaging and captivating editorial and advertising photography presents disruptive innovation opportunities for photographers, brands, and advertising agencies.
Industry Implications
1. Photography - The photography industry can capitalize on the trend of fun and engaging photography to attract new clients and create unique photographic experiences.
2. Education - The education industry can seize the trend of offering specialized photography education programs to meet the growing demand for skilled photographers in the market.
3. Advertising - The advertising industry can leverage the trend of creating engaging and captivating editorial and advertising photography to create impactful campaigns and connect with target audiences.