'Lucky Charms Frosted Flakes' is a new creation from General Mills that will appeal to fans of both original cold cereals.
Many consumers, young and old, make a habit of eating the crunchy oat pieces in Lucky Charms cereal first to save the sugary marshmallows for last. When General Mills shared special-edition boxes of marshmallow-only Lucky Charms, people of all ages were understandably excited. Now, consumers have the chance to enjoy two of their favorite breakfast cereals together with Lucky Charms Frosted Flakes, which swaps the original oat pieces found in Lucky Charms cereal with sweetened corn flake pieces.
In recent years, breakfast cereals have become part of a category that has struggled to satisfy consumers who desire healthy, on-the-go meals. However, a number of reinvented cereals are being released that are irresistible for their nostalgia factor.
Crossover Breakfast Cereals
'Lucky Charms Frosted Flakes' is a New Two-in-One Cereal
Trend Themes
1. Nostalgia-driven Cereals - Creating breakfast cereals that tap into consumers' nostalgia for childhood favorites opens up opportunities for disruptive innovation.
2. Healthy On-the-go Breakfasts - Developing breakfast cereals that are both healthy and convenient to eat on-the-go presents opportunities to disrupt the struggling breakfast cereal category.
3. Limited Edition Cereal Varieties - Introducing limited edition cereal varieties, like marshmallow-only options, offers a chance for disruptive innovation in the breakfast cereal industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating nostalgic breakfast cereals and healthy on-the-go options.
2. Packaged Goods - Packaged goods companies can capitalize on the trend by developing limited edition cereal varieties that drive excitement and sales.
3. Marketing and Advertising - Marketing and advertising agencies can assist breakfast cereal companies in promoting and expanding their product lines to appeal to nostalgia-seeking consumers.