Waterloo Brewing is introducing refreshing low-calorie seltzers made with real fruit juice: tropical Pineapple Mango, tangy Lemon Lime and sweet Cherry Peach. LandShark Seltzer boasts just 90 calories per each 335 ml can and 4% ABV. The light and flavorful thirst-quenching seltzers appeal to those who are looking for a sippable refreshment on hot summer days.
All of the new flavors can be found within the LandShark Seltzer Mixer Pack, which shares a dozen of the bold and fresh beverages, and they specifically speak to those who are looking for better-for-you refreshments.
LandShark Seltzers are fizzy, fruity and as described by Kim Mannerow, Director of Marketing, "Let's just say they've got some teeth."
Juicy Low-Calorie Seltzers
LandShark Seltzers are Bursting with Flavor from Real Fruit Juice
Trend Themes
1. Low-calorie Fruit Seltzers - There is a trend for low-calorie seltzers with real fruit juice flavorings.
2. Mixer Packs - The popularity of mixer packs has been growing as consumers look for variety and convenience.
3. Better-for-you Beverages - As consumers become more health-conscious, they look for beverages that fit their lifestyles, like low-calorie seltzers with real fruit juice flavors.
Industry Implications
1. Beverage - The beverage industry can innovate by creating more low-calorie seltzers with real fruit juice flavors to meet the demand of health-conscious consumers.
2. Packaging - Innovative packaging solutions for mixer packs can enhance convenience and encourage more sales.
3. Retail - Retailers can take advantage of the trend for better-for-you beverages by featuring low-calorie seltzers with real fruit juice flavors prominently in stores.