False eyelashes can elevate anyone's look, which is why Jenna Lyons launched Loveseen -- a beauty brand that focuses on inclusive fake eyelashes.
Lyons has a genetic disorder that's resulted in a lack of eyelashes. Having much experience with using false ones, the founder of the company is familiar with the lack of accessibility and choice on the current market. Inspired by this, she decided to position her brand as one that offers high-end products at a reasonable price point. In addition, Loveseen boats an impressive 21 styles of lashes, ranging from more dramatic to subtle. According to the designer these lashes were built for anyone to wear, no matter the skin tone or race.
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
Trend Themes
1. Inclusive False Eyelash Brands - Disruptive innovation opportunity: Create beauty brands that focus on inclusive and diverse offerings of false eyelashes.
2. High-end Products at Reasonable Price - Disruptive innovation opportunity: Develop brands that offer high-quality beauty products at an affordable price point.
3. Expanding Lash Styles - Disruptive innovation opportunity: Introduce diverse and customizable options for false eyelash styles to cater to different preferences and occasions.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Innovate within the beauty and cosmetics industry by focusing on inclusive offerings and affordable high-end products.
2. Fashion and Accessories - Disruptive innovation opportunity: Explore opportunities to integrate false eyelashes as a fashion and accessory statement, providing a wide range of options for consumers.
3. Healthcare and Wellness - Disruptive innovation opportunity: Combine beauty and wellness by developing false eyelash options that cater to individuals with medical conditions affecting their natural eyelashes.