The Lotus Biscoff & Go snack has been unveiled by the brand as a new convenient food product for consumers that will enable them to fuel up while out of the house in a low-cost manner. Priced at just £1, the snack consists of breadsticks that have been paired with a biscuit spread for dipping to satisfy those with a sweet tooth and also make the product applicable to consumers of all ages. The product is also suitable for those with a dairy intolerance and/or those who follow a vegan diet.
The Lotus Biscoff & Go snack was explained further by Category Marketing Manager for Lotus Bakeries Frances Booth who said, "It all began with a little red biscuit and now we have become a three category brand with the launch of Biscoff & Go rooting us firmly in the food-to-go market and driving sales in a new direction. We are delighted to introduce Biscoff & Go in the UK, so that our customers can enjoy the taste of Lotus Biscoff anytime, anywhere and in a handy dunk and go format. Biscoff & Go is the perfect snack and another way in which retailers can benefit from the nation’s continued obsession with the unique caramelised flavour of Lotus Biscoff."
On-the-Go Breadstick Biscuit Snacks
The Lotus Biscoff & Go Snacks are Highly Portable
Trend Themes
1. Convenient Food Snacking - Opportunity to create more portable and convenient snack options for busy consumers on-the-go.
2. Alternative Dipping Options - Possibility to explore innovative combinations of breadsticks and dipping spreads to provide unique flavor experiences.
3. Specialty Diet-friendly Snacks - Potential to develop snacks that cater to specific dietary needs, such as dairy intolerance and vegan diets.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to tap into the growing demand for convenient and portable snacks.
2. Snack Foods - Disruptive innovation chances in the snack food industry to create unique and novel combinations of breadsticks and dips.
3. Health and Wellness - Potential for health and wellness companies to develop specialty snacks that cater to specific dietary restrictions and preferences.