Eczema skincare brand Gladskin launched a new body lotion for eczema-prone skin that helps to maintain and repair the skin barrier. The international brand is known for its breakthrough endolysin technology, which addresses the skin microbiome's role in eczema symptoms, and its minimally formulated, hypoallergenic and fragrance-free Eczemact Body Lotion delivers 24-hour hydration to dry, itchy and dehydrated skin.
The popularity of whole-body skincare has been on the rise in recent years, as people become more aware of the importance of taking care of their skin from head to toe. A desire for holistic wellness and self-care, as well as an increased focus on natural and sustainable products, is creating a heightened demand for whole-body skincare products.
Eczema-Friendly Body Lotions
This Body Lotion for Eczema-Prone Skin Supports the Microbiome
Trend Themes
1. Whole-body Skincare - A trend towards caring for the skin from head to toe is creating opportunity to develop and market whole-body skincare products.
2. Microbiome-focused Skincare - The use of microbiome-focused technology for skincare can create a disruptive innovation opportunity in the industry.
3. Hypoallergenic and Fragrance-free Products - A trend towards hypoallergenic and fragrance-free products presents an opportunity to create and market skincare products for sensitive skin.
Industry Implications
1. Skincare - Skincare companies can improve their offerings by incorporating microbiome-focused technology and producing hypoallergenic and fragrance-free products.
2. Health and Wellness - The trend towards whole-body skincare and an interest in natural and sustainable products presents an opportunity for health and wellness companies to develop holistic skincare solutions.
3. Dermatology - Dermatology companies can improve their eczema treatment options by incorporating microbiome-focused technology and producing hypoallergenic and fragrance-free products.