Street style is a great way for people to truly grasp the concept of applying runway looks to everyday life and the Longchamp Spring 2012 campaign embraces that learning curve. Since street style snaps have been done again and again, this ad campaign introduces a playful aspect that makes it stand out.
The Longchamp Spring 2012 campaign was shot by Dane Shitagi, who is best known for his Ballerina Project. He brought his love of dance to the set of this ad campaign, encouraging models Coco Rocha and Liisa Winkler to interact with their surroundings in fun and flamboyant ways. At one point, Rocha shows off her acrobatic skills by balancing between a rail and a wall.
The Longchamp Spring 2012 campaign was also inspired by 1950s fashion photography.
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