The Lonely Hearts FW 2012 collection is a compilation of functional femininity and subculture suave styling. The series boasts high quality silhouettes, with a concise detail paid to the perfect fit. Each piece can be worn independently as a staple piece, or piled on to create the perfect alter-ego. With leather shorts, hot pants, peter pan collars and floral pants, this line can't go wrong.
Designers Helene Morris and Steve Ferguson have been the creative forces behind the company since 2003. Helen has a long background in dress making and textiles, while Steve us an ex-pro snowboarder with a punk rock street edge. The compilation of visions and emotions results in the perfectly balanced line of apparel for any fashionista with a fierce attitude. The looks aren't overtly feminine, but maintain a girlish edge while rocking hard.
Not on front page