To bring a taste of the country to the heart of the city, cider brand Orchard Pig is launching an alternative London taxi service called the 'Traxi.'
For one day only, the tractor-style taxi service will give Londoners the chance to tweet at the brand on social media to arrange a ride and unwind with a cider on the way home as they weave through the bustling city streets. The roomy Traxi accommodates up to eight passengers at a time, which will be picked up from a local pub.
As Orchard Pig notes: "In true Orchard Pig fashion, we don’t care about holding up the traffic – we just want everyone to kick back and relax while enjoying a cold, refreshing cider on a Friday."
Tractor-Style Taxis
Orchard Pig is Offering London Taxi Rides in a 'Traxi'
Trend Themes
1. Rural-themed Transportation - Opportunities exist for transportation companies to offer unique transportation services, such as tractor-style taxis, with a rural-theme to city dwellers.
2. Social Media-driven Marketing - Companies could utilize social media platforms to offer services to customers, such as arranging a ride on a tractor-style taxi in this instance and increase engagement with the brand.
3. Multifunctional Transportation Services - Tractor-style taxis offer more than transportation services by combining it with an experience and a chance to unwind with a cold cider on the way home, presenting opportunities for businesses to offer multipurpose transportation services.
Industry Implications
1. Transportation Services - Transportation services could innovate their offerings by adding fun and unique themes, such as offering tractor-style taxis to create a memorable experience for customers.
2. Marketing and Advertising - Brands could use social media-driven marketing to promote their products or services and offer exclusive experiences to customers, increasing brand engagement and exposure.
3. Food and Beverage Industry - Cider brands or any other food and beverage company can explore unique and creative ways to promote their products by associating them with novel transportation offerings.