UK-based retail imprint size? works in collaboration with adidas Originals on the new London pack that reworks models with inspiration from the pack's previous launch that originally dropped in the 70s. The new series celebrates the bustling city of London and also celebrates Monopoly, a famous board game that is based on the city and its renowned streets.
The pack is made up of four fresh colorway palettes that celebrate the vibrant tones of the city. Every single sneaker is made with suede materials across the upper and then leather fabric is used along the lateral side of the shoe in the form of the Three Stripes branding. The heel tabs are detailed with a postcode with more London branding on the inside of the tongue and in gold foil lettering.
Vibrant City-Honoring Sneaker Packs
size? and adidas Originals Launch a London Pack
Trend Themes
1. City-inspired Sneaker Packs - Creating a line of sneakers that honors and celebrates different cities around the world is a trend that could disrupt the sneaker industry.
2. 70s-inspired Footwear Collections - Drawing inspiration from past decades could be a trend for creating unique collections that stand out in the market.
3. Sustainable Sneaker Materials - Using environmentally friendly materials in the production of sneakers could disrupt the footwear industry and be a trend to watch for the future.
Industry Implications
1. Footwear - The sneaker industry is constantly changing and introducing new designs. By tapping into trends like city-inspiration and 70s-inspiration, footwear companies can create unique collections that will stand out.
2. Retail - Retail companies can collaborate with footwear brands to create unique launches, like the size? and adidas collaboration, to drive sales and draw in customers.
3. Textile Manufacturing - There is a trend towards producing footwear and other textile products in a more sustainable and environmentally friendly way, allowing for the development of new technologies and sustainable products.