Messina’s Lockdown Snack Pack shares a pair of treats that create "the ultimate dessert experience" for folks who are still in lockdown or in the clear. As the brand describes, the dessert menu includes a "bake at home sticky brioche snail filled with caramel custard, choc chips, covered in gooey malt caramel AND a hot tub filled with layers of vanilla custard gelato and cheesecake mousse, topped with cheesecake crumble."
The decadent two-dessert combo is a sugary treat that promises to add sweetness to extended periods of time at home or hope for the days ahead. At a time when people are turning to indulgent treats to provide a sense of comfort, this sweet snack pairing helps to satisfy intensified demand.
Lockdown Snack Packs
Messina’s Lockdown Snack Pack Provides an Indulgent Dessert Experience
Trend Themes
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Indulgent Treats — Demand for indulgent treats is increasing as people seek comfort during extended periods at home.
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Bake-at-home Desserts — Bake-at-home dessert options are becoming more popular as consumers look for DIY experiences during quarantine.
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Dessert Delivery — As people rely on deliveries during lockdown, there is an opportunity for dessert businesses to offer convenient and creative options.
Industry Implications
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Food Delivery — Food delivery services can leverage the trend of dessert delivery and offer more creative dessert options.
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Retail — Retail businesses can capitalize on the trend of bake-at-home desserts by offering ready-made DIY dessert kits.
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Hospitality — Hospitality businesses can take advantage of the trend of indulgent treats by offering high-end dessert experiences to customers in lockdown.