Those overwhelmed by choice with all the restaurants in their neighborhood may want to check out Local Now -- a hyperlocal streaming app that's powered by the Weather Network. Now, after partnering with Yelp, this app is able to better aid foodies in their search for perfectly suited restaurants.
The Weather Group's Shimika Wilder Jones stated that "We’re excited to partner with Yelp as the most trusted and go-to crowd-sourced review and business rating services. The partnership will allow users to discover new, top-rated dining locations in their area." The partnership with the restaurant reviewing site helps users locate new or hidden eateries in their area, encouraging individuals to branch out and discover new things. Offering both personalized and tailored content, Local Now makes it easier for foodies to enjoy a new meal.
Hyperlocal Restaurant-Finding Apps
Local Now Partnered with Yelp to Help Foodies Find New Spots
Trend Themes
1. Hyperlocal Restaurant-finding Apps - Discovering and exploring local restaurants through user-generated reviews and ratings.
2. Personalized Content Curation - Providing tailored recommendations based on user preferences and location.
3. Partnerships with Reviewing Platforms - Collaborating with trusted review websites to enhance the restaurant search experience.
Industry Implications
1. Restaurant and Food Services - Opportunity for restaurants to attract new customers through improved visibility on restaurant-finding apps.
2. Technology and App Development - Disruptive innovation potential in creating innovative features for hyperlocal restaurant-finding apps.
3. Digital Marketing and Advertising - Opportunity to offer targeted advertising and sponsorship opportunities within restaurant-finding apps.