Inspired largely by the Bauhaus Movement, the Local Firm Autumn 2010 Collection combines an element of subtlety and sophistication to produce its signature look.
This line also takes from architectural design employing the use of geometric details and the manipulation of lines to produce that feel. The Local Firm Autumn 2010 Collection also wanted to add an element of street in its clothing as is evident with the presence of trench coats and leather.
Implications - Elegance and sophistication are becoming increasingly important themes for consumers in recent years. It is a great business venture as well as a beneficial move for companies to provide customers with long-lasting, quality products, rather than entertaining disposable items that will not stand the test of time. Quality is a more integral part of a consumer's shopping process than quantity, particularly in times of an economic crisis.
Architectural Apparel
The Conservative Local Firm Autumn 2010 Collection
Trend Themes
1. Elegance and Sophistication - The trend towards elegance and sophistication in fashion provides an opportunity for businesses to offer long-lasting, quality products.
2. Architectural Design Influence - The incorporation of architectural design elements in fashion presents a disruptive innovation opportunity for designers to create unique and visually striking garments.
3. Street-inspired Fashion - The inclusion of streetwear elements in high-end fashion collections opens up a new market and allows for the fusion of different styles and influences.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards elegance and sophistication by creating high-quality, timeless garments.
2. Design - The design industry can explore the disruptive innovation potential of incorporating architectural elements in fashion to create distinctive and visually appealing products.
3. Streetwear - The streetwear industry can expand its offerings by incorporating more high-end fashion elements, catering to consumers looking for a blend of street style and sophistication.