Local Awareness Ads may have been tested in the United States for just under a year, but Facebook has now expanded the service to include Canada due to its success. Local Awareness Ads were created to help businesses connect with new customers in a more targeted manner. Facebook writes, "Local awareness ads are optimized so you can reach the most amount of people for the least amount of money." On the flip side, it also helps people to discover more useful things in their city and neighborhood, specifically.
In addition to launching in another market, the Local Awareness Ads will feature a Call Now button that will allow consumers to call a local business directly from the ad in the News Feed. This ensures the service streamlines the mobile experience even more.
Local Awareness Ads
Facebook Helps Local Businesses Find New Customers Through Specific Targeting
Trend Themes
1. Local Awareness Ads - Helping businesses connect with new customers through targeted ads on social media.
2. Specific Targeting - Optimizing ads to reach the most people for the least amount of money.
3. Mobile Experience - Streamlining the mobile experience by allowing consumers to call a business directly from the ad.
Industry Implications
1. Digital Marketing - Using targeted ads on social media platforms to reach new customers.
2. Advertising - Optimizing ad strategies and budgets to maximize reach and minimize costs.
3. Mobile Technology - Enhancing the mobile experience by integrating direct calling features in ads.