Remember LL Cool J? No? Let this Old Spice commercial refresh your memory.
The American hip-hop rapper and actor is the new face for "Swagger," the latest scent in the Old Spice hygiene line. He kicks off the latest Old Spice campaign with the hilarious commercials shown above. The video features a retro clip in which LL Cool J attempts to hit on a woman "back in the day", before using Old Spice Swagger, then it shows him looking great now, which he attributes to the Swagger scent.
I think the take away is that even decades after the brand debuted, Old Spice still helps men score.
The commercial officially airs September 4th, but we thought we'd give you a sneak preview!
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
Trend Themes
1. Celebrity Endorsements - LL Cool J's partnership with Old Spice shows a trend towards using celebrities to promote products.
2. Humorous Advertising - The use of parody and humor in the Old Spice commercial demonstrates a growing trend in advertising towards more light-hearted and humorous approaches.
3. Product Nostalgia - Old Spice's use of a retro clip in the commercial reflects a trend towards nostalgia marketing, where brands leverage feelings of nostalgia to create an emotional attachment to their products.
Industry Implications
1. Celebrity Branding - The use of celebrities to promote products opens up opportunities for businesses to partner with famous personalities for mutually beneficial collaborations.
2. Advertising - The trend towards funnier and more entertaining advertising campaigns creates an opportunity for businesses to differentiate themselves by providing unique and memorable advertising experiences.
3. Fragrance and Personal Care - Old Spice's continued success after decades in the market demonstrates opportunities for innovation and disruption within the personal care industry by introducing new fragrances and appealing to different target demographics.