As a follow up to the article on Kanye West promoting the new Lincoln Zephyr, check out how many hip hop artists are selling cars these days, according to Detroit News: Ludarcris is now a car salesman. Yup, he is currently starring in a Pontiac Solstice commercial, AND he's showcased the Escalade several times. Boom.
The picture shown displays DJ Funkmaster Flex, hosting one of ESPN's customizing shows.
Implications - There are countless benefits to be reaped by having a celebrity endorse the product of a particular company. An even more efficient way to gain from this type of marketing is by focusing on what it is exactly that the chosen celebrity is representing or promoting. Selecting a celebrity to embody the type of experience or lifestyle a business can provide will generate more client-specific driven results.